Work

Wilson Tennis

GoConvergence has been privileged to work on a variety of projects for Wilson including commercials and website design. One of our more notable engagements with Wilson was the creation of a broadcast brand experience in which players attained superhero abilities with Wilson tennis rackets. Sales increased for the 4th consecutive year and helped to maintain the Wilson Brand as the #1 racket in tennis. In addition, GoConvergence worked closely with the Wilson Racket Sports product development and marketing teams to create the incredibly well-received media for the launch of Wilson nCode line of rackets. A micro-site, celebrity players, and high-tech 3D environments helped convey the powerful benefits of the nano-engineered materials in the new rackets.