Work

Oreck Halo

GoConvergence had already produced a launch campaign for the germ-killing Halo vacuum technology when Oreck purchased the company. Oreck's experienced marketing team retained GoConvergence to develop an integrated Direct Response launch that included TV, print, direct mail, web, and retail POS tactics. The campaign has also served as a foundation for repositioning the Oreck brand as a contemporary home products technology company, targeting a younger, more affluent consumer.